Guide

SWOT analysis template

A SWOT is only useful when it's honest and tied to a decision. Tell Magnus what you're analysing and what you're deciding, and it maps all four quadrants without the flattery.

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What Magnus asks for

What to analyse (a company, product, or idea) and the decision or goal the analysis should inform. All optional - blanks stay [placeholders].

Generate it in four clicks

  1. Open FILES from the top navigation and switch to the TEMPLATES tab.
  2. Click the SWOT analysis card - a short form opens listing the details Magnus can use.
  3. Name the subject and, most importantly, the decision this should inform.
  4. Click Generate. The draft lands in FILES, ready to edit or export as PDF, DOCX, or Markdown.

Tips

  • A SWOT without a decision attached is a poster; always fill the goal field.
  • Force at least as many weaknesses as strengths - that's where the value hides.
  • Pair it with the Competitor analysis template when the threats column is thin.