What Magnus asks for
What is being announced, the release date, and a quote from a spokesperson. All optional - blanks stay [placeholders].
Journalists skim hundreds of releases a day. Magnus writes yours in the shape they expect - headline, dateline, lead paragraph, spokesperson quote, boilerplate - so the news survives the skim.
What is being announced, the release date, and a quote from a spokesperson. All optional - blanks stay [placeholders].